Images Via WWD
I know exactly what you can get me for my birthday - Marc Jacobs new beauty line hitting Sephora on August 9th. The collection has the beauty world buzzing with excitement. For the launch of Marc Jacobs Beauty, Jacobs collaborated with Sephora Originals on a line of color cosmetics.
Jacobs told WWD: "We spent a lot of time developing materials and choosing the colors. We work with the technicians at the mills to achieve a certain effect, so we did the same thing with Sephora. The color palette tells a story and that story is based on a spirit. I chose different types of characters, such as an ingénue."
The collection will feature 122 products and is broken down into four categories:
- Smart Complexion [includes foundation, concealer and powder]
- Blacquer [precision pen eyeliner, lash lifter and gel crayon]
- Hi-Per Color [lip products, blush, eye shadow, bronzer and nail lacquer]
- Boy Tested, Girl Approved [lip balm, brow tamer and concealer]
What can you hope to see from the debut of Marc Jacobs Beauty? Bold shades, says Marc, with no nude shades (sad face). The official launch is set for August 9, but Sephora will be sneaking 5 products from the collection on the weekend of July 19. The line is predicted to make as much as $15 million in revenue for first quarter. More good news? Holiday and Spring 2014 collections are already in the works.
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Are you excited for Marc Jacobs Beauty?