Barneys New York Launches A New Foundation, Their Newly Renovated Madison Avenue Beauty Floor



Barneys New York, the luxury specialty retailer, has revamped their Madison Avenue beauty floor, A New Foundation. The team collaborated with Steven Harris Architects to create a new exciting beauty destination. Barneys New York Chief Executive Officer Mark Lee stated, "The Foundation is incredibly significant to us on many levels. It’s literally the foundation of our store, but we also know that cosmetics, skincare and fragrance are often the foundations of our customers’ days. These products are the first things they use in the morning. We knew we had to create a destination that lived up to the unique and important role of these products in order to help our customers look and feel their best.”

The new space is chic and modern - decked out with white French plaster wall, displays cases inspired by a modern medicine cabinet, white terrazzo title and soft ambient lighting from uplit LED panels. This location will feature a sculptural fragrance bar with a faceted face, custom designed acrylic tester trays and special lightening to highlight the unique bottle shapes and colors of each fragrance. 

In addition to the overall renovation, you can now also experience luxe treatments.Visit B3 Barneys Blow Bar by Valery Joseph, a full service blow dry bar that offers blowouts, cuts, and extensions or the Mila Moursi Skincare Institute, a spa offering facials, body treatments, massages, and more.

You can expect to see all your beauty brand favorites at Barneys, as well as some new additions like MAKE Cosmetics and Troy Surratt. Follow the exciting events around the new renovations at #BNYBeauty.

Barneys New York
660 Madison Avenue
New York, NY 10065
(212) 826-8900

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