Nordstrom Unveils NYC Flagship Featuring The Ultimate Beauty Haven


New Yorkers are in for a treat this holiday season as Nordstrom has finally opened the flagship location of our dreams. Nordstrom doors are now open and located at 224 West 57th Street, across from the Men's Store. The new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can now shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement of what the brand has to offer.



The best part about Nordstrom NYC? Easily the Nordstrom Beauty Haven. Beauty lovers can indulge in an array of beauty services featuring 110 unique branded services from Anastasia Beverly Hills, Base Coat, Blink Brow Bar, Drybar, FaceGym, Heyday, Kate Somerville, The Light Salon, Nordstrom Spa, Sisley Paris and St. Tropez. Customers can customize their experience whether they have 30 minutes or three hours and be pampered from head to toe. Services can be booked online at nordstrom.com/nyc. 

Elevating the in-store beauty shopping experience to new heights, the flagship will offer more than 100 beauty brands spanning two floors, including 16 shops from brands such as YSL, Armani, Dior, MAC, La Prairie, Byredo, Le Labo, Diptyque and Creed. Four digital experiences were developed for customers to explore the extensive offering. Experiences include a Lipstick Finder, allowing customers to try on 400 lip colors via augmented reality; Fragrance Finder, an interactive quiz designed to narrow down the perfect scent, including a button to press and smell the desired scent; a Skincare Finder to assess the individual needs of each customer and recommend helpful products; and Beauty Stylist Virtual Mirror, an interactive mirror that allows customers to virtually 'try on' trend makeup looks.


It's time to explore seven floors of thoughtfully curated clothing, shoes and accessories, beauty, home goods and new restaurants, caf├ęs and bars. Are you going to plan a visit?

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