Enter Essie’s First Ever Nail Art Awards “The Essie’s”

Monday, January 11, 2016


We have exciting news to share! Essie has just announced it's first ever nail art contest (the essies) hosted on YouTube and essie.com featuring an exclusive series of nail art challenges to discover the next great nail artist. Essie fans and nail artists can enter the contest for a chance to win the grand prize - a $20,000 partnership with essie, a spot at New York Fashion Week with Celebrity Manicurist, Michelle Saunders, and much more! The final two winners will be determined through a combination of online fan votes and essie’s panel of experts, including:
  • Carolyn Holba – General Manager, essie worldwide
  • Jenny Fox – Founder of Jenny Claire Fox, a top nail art and beauty Youtube channel
  • Katie Rodgers – Artist and Creator of Paper Fashion
  • Michelle Saunders – essie celebrity manicurist
  • Rebecca Minkoff – essie Global Color Designer and industry fashion leader

The essies will run from January 2016 through June 2016 and be broken into four phases:

Phase 1: Qualifying Challenge (January 6th – February 22th)
Qualifying submissions will open to all participants. Contestants will be required to upload two videos to essie.com, including: an “All About You” video and a “Show Us Your Skill” video, creating any nail look using essie nail and care products. The first 1,000 entries will receive essie’s gel.setter kit and the creators of the top ten videos, as selected internally by essie, will move on to phase two.

Phase 2: Spring Trend Challenge (February 22th – March 28th)
In this phase, the top ten contestants will receive essie’s spring 2016 collection and challenged to create the ultimate spring trend inspired nail art look. Videos will be uploaded to Youtube.com where online fan votes will determine the top six semi-finalists moving to phase three.

Phase 3: Dream Getaway Challenge (March 28th – May 2nd)
Six lucky semi-finalists will receive an essie branded polish rack filled with 90 shades, and be tasked with creating a nail art look inspired by their dream getaway. The top three finalists, as chosen by online fan votes, will move to the last phase.

Phase 4: Blank Canvas Challenge (May 2nd – June 6th)
The three finalists will be flown to New York to film their last video in Youtube’s studio. For this challenge, they will be given a blank canvas and challenged to get expressive. essie’s expert panel will select the top two winners who will be announced on June 1st.

One Grand Prize Winner will be chosen by the judging panel. One Fan Favorite Winner will be chosen by the public voters and receive a $1,000 prize. For complete contest rules and information, please visit essie.com/theessies.

I can't wait to see all the entries!


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