Photo Credit: WWD
The dynamic Elizabeth and James designer duo, Ashley and Mary-Kate Olsen, are introducing two distinctive fragrances for her.
Ashley Olsen and Mary-Kate Olsen’s Dualstar Entertainment Group entered into an exclusive fragrance license agreement with Kendo, a strategic brand development and partnership division of SEPHORA. Celebrating both intimacy and individuality, the twins’ creative direction helped developed two unique scents that reflect the two: Elizabeth and JamesNirvana WHITE and Elizabeth and James Nirvana BLACK. Containing alluring floral musks with notes of peony, the WHITE is perfect and light enough for the day. The sensual, woody scent with notes of violet, sandalwood and vanilla in the BLACK are enticing enough for the night.
“Everyone wants to experience their nirvana,” stated Mary-Kate Olsen. “Ashley and I understand everyone’s nirvana is different so we’re asking our Elizabeth and James girl, “What is your nirvana?”
“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana and we’re excited to share it with the SEPHORA client,” said Ashley Olsen.
The architectural lines, rich gold accents and distinctive texture of the bottles, designed by Ashley and Mary-Kate, are stylistically inspired by vintage jewelry and mirror the design elements seen throughout the Elizabeth and James brand.
“We’re excited to partner with Ashley Olsen and Mary-Kate Olsen to create Elizabeth and James Nirvana WHITE andElizabeth and JamesNirvana BLACK, and bring their unique fashion point of view to life through fragrance,” said Michael McGeever, SEPHORA SVP and GM, Kendo. “The Elizabeth and James brand captures timeless chic with a modern edge, a concept that resonates extremely well with our clients and establishes the foundation for a strong beauty brand.”
Elizabeth and James Nirvana fragrances will each be available in three different sizes- 30 ml ($55), 50 ml ($75) and a rollerball ($22). The fragrances will launch exclusively at all SEPHORA stores and Sephora.com January 2014.
Written by Amanda Torres